Mass Save® and Select Massachusetts Retailers Help Local Non-profit

Serve Families Facing Challenges of Breast Cancer 

Proceeds from the sale of special pink-based compact fluorescent light bulbs this fall will benefit the Ellie Fund and the people it serves. 

BOSTON, Mass., (October 16, 2012) – In mid-August 2012, the Sponsors of Mass Save—Cape Light Compact, National Grid, NSTAR Electric, Unitil and Western Massachusetts Electric Company—announced a special fundraising initiative to benefit the Ellie Fund, a Massachusetts-based non-profit organization whose mission is to support patients and their loved ones as they battle breast cancer.

The Sponsors of Mass Save have partnered with Greenlite Lighting, a manufacturer of energy-efficient lighting technologies, to produce and sell special, pink-based compact fluorescent light bulbs (CFLs) at selectMassachusettsretailers through December. For every Greenlite pink-based CFL sold, Greenlite and the participating retailers will donate 15 cents to the Ellie Fund. The initiative’s goal is to raise more than $5,000 through the sale of at least 35,000 CFLs this fall.

The Sponsors of Mass Save wish to remind consumers to consider purchasing these special CFLs throughout the months of October, November, and December. It’s a win-win – customers will save energy and money on their electric use, while raising money for the Ellie Fund.

“We are proud to help support the Ellie Fund through this special initiative,” said Briana Kane, Senior Residential Program Coordinator at Cape Light Compact. “CFLs save energy and therefore save consumers money, and it is extremely gratifying when the simple act of purchasing a CFL also helps support an important cause such as the Ellie Fund.”

“The Ellie Fund is extremely grateful for the support Mass Save is providing through this innovative promotion,” said Julie Nations, Executive Director of the Ellie Fund. “Every donation counts and every donation helps us offer significant support to people who are experiencing breast cancer and their families.”

The special pink-based Greenlite CFLs are ENERGY STAR® qualified. Consumers can save up to $50 in energy usage by purchasing just one ENERGY STAR qualified CFL. In fact, CFLs pay for themselves in energy savings in just three months. They are available in a variety of wattages and in covered styles, which are similar in appearance to standard incandescent light bulbs. A complete listing of participating retailers is available at

About Mass Save: Mass Save® is an initiative sponsored by Massachusetts’ gas and electric utilities and energy efficiency service provider. The Sponsors of Mass Save work closely with the Massachusetts Department of Energy Resources to provide a wide range of services, incentives, trainings, and information promoting energy efficiency that help residents and businesses manage energy use and related costs. 

About the Ellie Fund: The Ellie Fund is a 501(c)3 non-profit organization that fights breast cancer and eases its effects on patients and families by providing transportation to medical appointments, childcare, housekeeping, groceries, and nutritious prepared/delivered meals free of charge to hundreds of women and family members across Massachusetts each year.

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Media Contacts: 


Lisa Cramb

T: 603-647-9338 ext. 244


Cape Light Compact

Briana C. Kane, Senior Residential Program Coordinator

T: 508-744-1277


Western Massachusetts Electric Company

Tony Fornuto, Program Administrator-Residential Conservation
T: 413.787.9329


NSTAR Electric

Caroline Pretyman                              Michael Durand

T:617-424-2460                                  T: 508-441-5831

E:        E:

National Grid Media Relations

Tel: 508-907-3980


Alec OMeara

T: 603-773-6404


Ellie Fund

Julie Nations, Executive Director

T: 617-835-3958



Tom Cohen, Director of Sales

T: 949-697-5478