{"id":4508,"date":"2014-01-31T21:49:37","date_gmt":"2014-02-01T02:49:37","guid":{"rendered":"https:\/\/www.capelightcompact.org\/press-release\/mass-save-recognized-for-innovative-marketing-campaign\/"},"modified":"2025-03-25T15:05:03","modified_gmt":"2025-03-25T19:05:03","slug":"mass-save-recognized-for-innovative-marketing-campaign","status":"publish","type":"press-release","link":"https:\/\/www.capelightcompact.org\/es\/press-release\/mass-save-recognized-for-innovative-marketing-campaign\/","title":{"rendered":"Mass Save Recognized for Innovative Marketing Campaign"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #000000;\">NEWS RELEASE<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #000000;\">For Immediate Release<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><span style=\"color: #000000;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/p>\n<p align=\"center\"><span style=\"color: #000000;\"><strong><em><span style=\"font-size: medium;\">Mass Save<\/span><\/em><\/strong><strong><em><sup><span style=\"font-size: small;\">\u00ae<\/span><\/sup><\/em><\/strong><strong><em><span style=\"font-size: medium;\"> Recognized for Innovative Marketing Campaign by Association of <\/span><\/em><\/strong><\/span><\/p>\n<p align=\"center\"><strong><em><span style=\"font-size: medium;\"><span style=\"color: #000000;\">Energy Services Professionals<\/span><\/span><\/em><\/strong><em><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/em><\/p>\n<p align=\"center\"><em><span style=\"font-size: medium;\"><span style=\"color: #000000;\">Receives the Outstanding Achievement in Social Media Award for 2013 Facebook Campaign.<\/span><\/span><\/em><strong><em><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/em><\/strong><\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><strong>BOSTON, Mass. (January 30, 2014) \u2013 <\/strong>Mass Save, an initiative sponsored by Massachusetts\u2019 gas and electric utilities and energy efficiency service providers, has been awarded the 2013 Outstanding Achievement in Social Media Award by the Association of Energy Services Professionals (AESP) for its \u201cLike to Save\u201d campaign. Mass Save Sponsors include Cape Light Compact, National Grid, NSTAR Electric, Unitil and Western Massachusetts Electric Company.<\/span><\/span><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-size: medium;\">The award is the first-ever for achievement in social media given by AESP. It was presented to the Sponsors of Mass Save during the opening ceremonies of AESP\u2019s 24<\/span><sup><span style=\"font-size: small;\">th <\/span><\/sup><span style=\"font-size: medium;\">National Conference and Expo in San Diego, CA yesterday.<\/span><\/span><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000; font-size: medium;\">The award recognizes the Mass Save \u201cLike to Save\u201d social media campaign which ran throughout 2013 on the <\/span><a href=\"https:\/\/www.facebook.com\/MassSavers\"><span style=\"color: #0000ff; font-size: medium;\">Mass Savers Facebook page<\/span><\/a><span style=\"font-size: medium;\"><span style=\"color: #000000;\">. This social effort was integrated with traditional retail promotions and non-traditional strategies such as \u201cpop-up,\u201d limited-time mall promotions. The campaign featured monthly online deals on energy-efficient products such as compact fluorescent light bulbs (CFLs) and appliances; contests in which consumers could enter to win LED TVs (January) and energy efficient product prize packs (July); and a special month-long \u201cShop Local to Save\u201d promotion which featured a different local, independent Massachusetts retailer each week in the month of June.<\/span><\/span><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\">\u201cWe\u2019re extremely proud to be the very first recipients of this social media award from AESP,\u201d said Tilak Subrahmanian, Vice President of Energy Efficiency for Northeast Utilities, parent company of NSTAR and WMECo. \u00a0\u201cSocial media is proving to be a great medium for engaging with our customers, sharing information about energy-saving products and services, and providing tips on becoming more efficient.\u201d<\/span><\/span><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\">\u201cWe are pleased to recognize the Sponsors of Mass Save with our very first social media award,\u201d said Meg Matt, president and CEO of AESP. \u201cTheir \u2018Like to Save\u2019 campaign not only demonstrated outstanding commitment to the advancement of the energy services field, but truly represents a \u2018best in class\u2019 program that sets the standard for others in our industry to follow.\u201d<\/span><\/span><span style=\"font-size: medium;\"><span style=\"color: #000000;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\">The Mass Save \u201cLike to Save\u201d campaign grew the Mass Savers Facebook community from 4,500 fans in January 2013 to more than 43,000 by year-end \u2013 an increase of nearly 956%. The Mass Savers Facebook page has become a thriving online community where Massachusetts customers can learn ways to save energy in their homes with energy-saving tips and information; opportunities to receive deals and rebates on appliances, lighting, advanced power strips, and other energy-efficient products; and most importantly, save money on their monthly energy bills and reduce their families\u2019 carbon footprints. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><strong><span style=\"text-decoration: underline;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\">About Mass Save: <\/span><\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #000000; font-size: medium;\">Mass Save is an initiative sponsored by Massachusetts\u2019 gas and electric utilities and energy efficiency service provider. The Sponsors of Mass Save work closely with the Massachusetts Department of Energy Resources to provide a wide range of services, incentives, trainings, and information promoting energy efficiency that help residents and businesses manage energy use and related costs. For more information, please visit: <\/span><a href=\"https:\/\/www.masssave.com\/\"><span style=\"color: #0000ff; font-size: medium;\">www.masssave.com<\/span><\/a><span style=\"font-size: medium;\"><span style=\"color: #000000;\">.<\/span><\/span><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000; font-size: medium;\">Follow Mass Save on <\/span><a href=\"https:\/\/www.twitter.com\/masssave\"><span style=\"color: #0000ff; font-size: medium;\">Twitter<\/span><\/a><span style=\"color: #000000; font-size: medium;\">, <\/span><a href=\"https:\/\/www.pinterest.com\/masssave\"><span style=\"color: #0000ff; font-size: medium;\">Pinterest<\/span><\/a><span style=\"color: #000000; font-size: medium;\"> and <\/span><a href=\"https:\/\/www.youtube.com\/user\/masssave\"><span style=\"color: #0000ff; font-size: medium;\">YouTube<\/span><\/a><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\">,<\/span><span style=\"color: #000000;\"> and \u2018Like\u2019 us on <\/span><\/span><a href=\"https:\/\/www.facebook.com\/masssavers\"><span style=\"color: #0000ff; font-size: medium;\">Facebook<\/span><\/a><span style=\"font-size: medium;\"><span style=\"color: #000000;\">.<\/span><\/span><em><span style=\"color: #000000; font-family: Century Schoolbook; font-size: medium;\">\u00a0<\/span><\/em><\/p>\n<p align=\"center\"><span style=\"color: #000000;\"># # #<\/span><\/p>\n<p align=\"center\"><span style=\"color: #000000;\"><a href=\"https:\/\/www.capelightcompact.org\/wp-content\/uploads\/2025\/03\/Mass-Save_AESP-Social-Media-Award-012014-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5024\" title=\"Mass Save_AESP Social Media Award 012014\" src=\"https:\/\/www.capelightcompact.org\/wp-content\/uploads\/2025\/03\/Mass-Save_AESP-Social-Media-Award-012014-scaled.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/span><\/p>\n<p align=\"center\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><strong>PHOTO CAPTION: <\/strong>Kate Ringe-Welch of National Grid accepts the Outstanding Achievement in Social Media Award from Sara Van De Grift, President of the Board, Association of Energy Service Professionals, at the annual AESP Conference in San Diego, CA. Ringe-Welch accepted the award on behalf of the Sponsors of Mass Save.<\/span><\/span><\/p>\n<p align=\"center\"><strong><span style=\"color: #000000; font-size: medium;\">\u00a0<\/span><\/strong><\/p>\n<p><strong>Contact :<\/strong><\/p>\n<p>Lisa Cramb<\/p>\n<p>wedu<\/p>\n<p>T: 603-647-9338<\/p>\n<p>C : 603-867-5177<\/p>\n<p><a href=\"mailto:lisa@wedu.com\">lisa@wedu.com<\/a><\/p>\n","protected":false},"featured_media":4509,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_links_to":"","_links_to_target":""},"class_list":["post-4508","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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